11/26/2023 0 Comments Tiktok video adsWhen in need of some design inspiration, you can reference the ads of lots of companies running successful advertisements on TikTok. There are no restrictions for the image resolution either, although ≥1200*628px is recommended. However, TikTok suggests keeping them at a maximum of 500 KB. When it comes to image ads, there are no specific restrictions regarding the file size. You can upload a video file that’s up to 500 MB, 5 to 60 seconds in length, and a format of 9:16, 1:1, or 16:9. According to the official guidelines, you can create two types of ads on TikTok: video ads and image ads. There are specifications, like video and image sizes and formats suitable for a TikTok advertising video campaign. To this end, you can use the Story Templates available in the app to find a design and customize it right away. Several apps and platforms like Boosted, Biteable and Bannersnack are useful tools. One of the easiest ways to design TikTok ads is to begin working with templates. Therefore, here are a few tips on creating TikTok ads that convert: 1. To publish ads that convert, the ad design will have to effectively conform to the platform’s profile and requirement. Source: Sensor Tower How to design ads on TikTok Known for a variety of content such as dances, challenges, lip-sync, and funny meme-like videos, TikTok stands out from other platforms with its average engagement rate (of more than 51%) and huge organic reach. With over 800 million active monthly users in 2020, its popularity is on a steady ascent. TikTok, one of the most popular social platforms, is a mobile app with short-format videos and built-in editing options. Knowing how to create and design TikTok ads that are short, compelling, and appealing is a huge plus for any digital marketer. While its ranking algorithm does not serve up the ads with the highest bidder, it takes into account the ad quality and the potential of interaction with users. Like every platform that runs ads, TikTok has its own algorithm that regulates its operation.
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